Name: La Rancherita 1000AM

Call Letters: XEFV

Format: Mexican Regional

Watts: 1,000

Listen: Over-air, Radpog App, Streams 100%

Content: Local

Coverage: El Paso, TX County/Cd. Juarez/Doña Ana, NM County

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El Paso, Texas Audience

• Age Range:   70% 55+

                         29% 25-54

• Language Preference: 93% Spanish

                        (56% Speak both English & Spanish)

• 55% Male listeners

• Listen @ home: 67%

• Listen in car: 24%

• 76% are Retired

• Strongest Daypart: 6A-10A

• Weekly Cumulative Audience: 11,000

 

Ciudad Juárez, México Audience

• Age Range:      64% 45+

                            36% 25-44

• 62% Male listeners

• Listen @ home: 73%

• 28% of audience has an economic level of A/B, C+, C

• 46% Work Full-time or Part-time

• 54% are Retired

• Strongest Listenership: M-F (8A-3P)

• Weekly Cumulative Audience: 35,006

• A minimum of 17,503 listeners per week directly impact the El Paso Economy

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