Name: La Rancherita 1000AM

Call Letters: XEFV

Format: Mexican Regional

Watts: 1,000

Listen: Over-air, Radpog App, Streams 100%

Content: Local

Coverage: El Paso, TX County/Cd. Juarez/Doña Ana, NM County

El Paso, Texas Audience

  • Age Range:   70% 55+

                         29% 25-54

  • Language Preference: 93% Spanish

                        (56% Speak both English & Spanish)

  • 55% Male listeners

  • Listen @ home: 67%

  • Listen in car: 24%

  • 76% are Retired

  • Strongest Daypart: 6A-10A

  • Weekly Cumulative Audience: 11,000

 

Ciudad Juárez, México Audience

  • Age Range:      64% 45+

                            36% 25-44

  • 62% Male listeners

  • Listen @ home: 73%

  • 28% of audience has an economic level of A/B, C+, C

  • 46% Work Full-time or Part-time

  • 54% are Retired

  • Strongest Listenership: M-F (8A-3P)

  • Weekly Cumulative Audience: 35,006

  • A minimum of 17,503 listeners per week directly impact the El Paso Economy

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Launched in 1932, this radio station has lead the AM market for over 85 years! Ask Mom, Abuelo or even your Great Grandfather on either side of the border and they will know La Rancherita!

El Paso/Cd. Juarez/Las Cruces 

Radio