
Mexidia
Name: La Rancherita 1000AM
Call Letters: XEFV
Format: Mexican Regional
Watts: 1,000
Listen: Over-air, Radpog App, Streams 100%
Content: Local
Coverage: El Paso, TX County/Cd. Juarez/Doña Ana, NM County
El Paso, Texas Audience
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Age Range: 70% 55+
29% 25-54
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Language Preference: 93% Spanish
(56% Speak both English & Spanish)
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55% Male listeners
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Listen @ home: 67%
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Listen in car: 24%
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76% are Retired
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Strongest Daypart: 6A-10A
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Weekly Cumulative Audience: 11,000
Ciudad Juárez, México Audience
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Age Range: 64% 45+
36% 25-44
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62% Male listeners
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Listen @ home: 73%
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28% of audience has an economic level of A/B, C+, C
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46% Work Full-time or Part-time
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54% are Retired
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Strongest Listenership: M-F (8A-3P)
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Weekly Cumulative Audience: 35,006
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A minimum of 17,503 listeners per week directly impact the El Paso Economy
LISTEN 24/7
DOWNLOAD AP
Launched in 1932, this radio station has lead the AM market for over 85 years! Ask Mom, Abuelo or even your Great Grandfather on either side of the border and they will know La Rancherita!
El Paso/Cd. Juarez/Las Cruces
Radio
