Mexidia
Call Letters: XHGU
Format: Pop CHR
Watts: 100,000
Listen: Over-air, HD1, Radpog App, Streams 100%
Content: Local
Coverage: El Paso, TX County/Cd. Juárez/Doña Ana, NM County
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El Paso, Texas Audience
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Age Range- 44% 25-44
64% 25-54
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Language Preference: 79% Spanish
(77% Speak both English & Spanish)
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74% Female listeners
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Listen in car: 59%
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Listen @ home: 25%
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54% Work Full-time or Part-time
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Weekly Cumulative Audience: 13,500
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Ciudad Juárez, México Audience
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Age: 52% 25-44
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61% Female listeners
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Listen @ home: 80%
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44% of audience has an economic level of A/B, C+, C
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47% Work Full-time or Part-time
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Strongest Daypart Listenership: M-F (10A-3P)
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Weekly Cumulative Audience: 85,771
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A minimum of 42,886 listeners per week directly impact the El Paso Economy
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