Name: Magia Digital 100.7FM

Call Letters: XHH

Format: Mexican Regional

Watts: 100,000

Listen: Over-air, HD1, Radpog App Streams 100%

Content: Local

Coverage: El Paso, TX County/Cd. Juarez/Doña Ana, NM County

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El Paso, Texas Audience

• Age Range-   47% 25-44

                         67% 25-54

• Language Preference: 79% Spanish

•                   (58% Speak both English & Spanish)

• 58% Female listeners

• Listen @ home: 52%

• Listen @ work: 27%

• 55% Work Full-time or Part-time

• Weekly Cumulative Audience: 31,400

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Ciudad Juárez, México Audience

• Age Range:   51% 25-44

• 52% Male listeners

• Listen @ home: 65%

• 36% of audience has an economic level of A/B, C+, C

• 61% Work Full-time or Part-time

• Strongest Daypart Listenership: M-F (7A-5P)

• Weekly Cumulative Audience: 107,136

• A minimum of 53,568 listeners per week directly impact the El Paso economy

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