El Paso/Cd. Juarez/Las Cruces 

Radio

Name: Magia Digital 100.7FM

Call Letters: XHH

Format: Mexican Regional

Watts: 100,000

Listen: Over-air, HD1, Radpog App Streams 100%

Content: Local

Coverage: El Paso, TX County/Cd. Juarez/Doña Ana, NM County

El Paso, Texas Audience

  • Age Range-   47% 25-44

                         67% 25-54

  • Language Preference: 79% Spanish

  •                   (58% Speak both English & Spanish)

  • 58% Female listeners

  • Listen @ home: 52%

  • Listen @ work: 27%

  • 55% Work Full-time or Part-time

  • Weekly Cumulative Audience: 31,400

Ciudad Juárez, México Audience

  • Age Range:   51% 25-44

  • 52% Male listeners

  • Listen @ home: 65%

  • 36% of audience has an economic level of A/B, C+, C

  • 61% Work Full-time or Part-time

  • Strongest Daypart Listenership: M-F (7A-5P)

  • Weekly Cumulative Audience: 107,136

  • A minimum of 53,568 listeners per week directly impact the El Paso economy

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Launched in 1990, this radio station lead the region in the popularization of many musical genres such as Banda, Grupera & Regatón.